$0-2m ARR in 6 months via Cold Email (11x AI)

👋 Henry here, welcome to B2B Growth Insights, where I take my learnings from Pricepoint Partners to showcase how the best B2B SaaS companies improve monetisation & growth. 

Unfortunately I don’t have any free slots for consulting clients in the next 3-6 months but if you’d like some advice just shoot me an email and I’ll reply. 

🔍 How 11x AI Scaled to $2m ARR Using Cold Email  

What’s the deal with cold email? With the rise of AI & tools making cold email easy, execs are now getting flooded with hundreds of cold emails a week. 

These emails are all personalised at a level that would have previously taken sales reps 15 minutes per email by scrolling LinkedIn or scouring public company announcements. 

The situation gets worse with Microsoft & Google clamping down on this generic messaging and aggressively marking domains as spam. 

As a result, the effectiveness of semi-personalised, high volume outbound is declining. 

But in the six months since their launch, 11x.ai are generating 80 qualified meetings per week with cold outbound as their only growth channel. 

How are 11x.ai getting these results? In this new world they’re betting on intent signals, believing the future is lower volume but much more targeted. 

Their AI sales agent is autonomously scraping LinkedIn to find hiring managers looking to bring on new sales reps, identifying companies that need no education or persuasion around the problem they’re facing who are actively looking to spend money to fix this. 

Other types of intent signals? Along with hiring data on LinkedIn there’s a whole host of public intent signals. 

• Scrape competitor’s G2 profiles to find unhappy clients 

• Scrape Wayback Machine to monitor website changes over time 

• Utilise tools like builtwith to find companies using a complementary tech stack 

What does 11x’s results look like? In the six months since launch they surpassed $2 million ARR with this single growth channel despite not hiring a single sales person until past $700k ARR. 

They’ve now hit $50m in less than 18 months.