🚨 Cold outbound is dying

No newsletter this week, but wanted to share the the fourth and final video in our free series.

This week’s video, why cold email is broken (and what's replacing it).

Your prospects are getting 50+ cold emails per day. Above $10M ARR, nobody is seeing payback under 12 months anymore.

But there's a small group of operators who figured out a workaround—and it involves something most people would consider ethically questionable.

They're not optimizing subject lines or personalization. They're playing a completely different game.

I walked through:

• The one tactic that feels borderline invasive (but isn't)

• Why a channel you're probably ignoring is getting 10x better results

• How to find prospects who are already unhappy with competitors

• The controversial approach nobody talks about publicly

See what's actually working when cold email fails: