🚀 How to build $100M pipeline from one post

No newsletter this week, but wanted to share the 2nd of 4 videos we published that are brief summaries of techniques we have historically charged upwards of $20k for.

This week’s video, the launch playbook behind some of the fastest growing startups like Shortcut, Cursor, ListenLabs and Icon.

VCs are pre-empting funding rounds based on a single video post. Not your product. Not your traction. Just the video.

ElevenLabs $23M in pipeline from one post. Icon booked 120+ sales calls within 48 hours. ListenLabs hit millions in impressions with zero ad spend.

The secret has nothing to do with production quality. It's about what happens in the first 30 minutes after you hit publish.

I broke down:

• How to manufacture viral distribution without ads

• Why most launch videos fail while a few generate millions

• The coordination tactic that triggers algorithmic reach

See the launch formula VCs are betting on: