🎯⚡ How to Disrupt Competitors (Canva Case Study)

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Now onto the article…

For years, Adobe's model was simple: make users pay $20.99/month before they see any value.

It worked brilliantly... until it didn't.

Enter Canva, who did something Adobe's revenue-focused model made impossible: they let people create before they paid.

This single shift unlocked three growth mechanisms that Adobe simply couldn't match. While Adobe optimized for extracting maximum value from existing customers, Canva expanded the entire market to students, marketers, and parents who'd never touch Photoshop.

I walked through their exact playbook, including:

• The freemium foundation that made SEO-driven acquisition possible

• How they turn a blank canvas (Adobe's killer) into an "absurdly simple" first action

• The sharing feature that creates viral loops Adobe can't replicate

• Why lower free account acquisition costs are becoming a competitive moat

The full case study shows how they disrupted a decades-old incumbent: