📊 How to unlock 27% more revenue from existing customers

We’ve started publishing some free videos on growth hacks used by the cutting edge SaaS companies in 2025. This week’s is how Wiz, the cybersecurity company that went from $0-$32b in 5 years redesigned their lead capture funnel.

Most SaaS companies think they have a product problem.

Actually, they have a pricing psychology problem.

Take Tableau: their analytics platform is incredible. But their pricing structure practically forces customers into the cheapest tier.

$15/month for Viewer. Then... $42/month for Explorer. That 3x jump makes finance teams instinctively default to: "Everyone gets the $15 plan."

The fix? Add a decoy.

One strategically-placed middle tier at $19 could transform "Should we pay 3x more?" into "For $4 extra, why wouldn't we upgrade?"

I walked through the entire strategy:

• The exact restrictions to add to the $15 tier that make $19 feel like a steal

• How to reframe value positioning so Explorer becomes the obvious choice

• Why the decoy effect works when massive price gaps fail

• The math: 27% revenue increase per user without touching the product

See how one missing pricing tier costs millions in revenue: