🤫 I Stole $28K Worth of Growth Tactics From Notion, Grammarly & Canva

Dear SaaS Founder/Product Manager/VP of Marketing,

Now if you're anything like me, you know that B2B SaaS companies need customers to grow.

So I'm going to show you the art of getting more customers, to spend more money, in less time, again and again.

But I want to warn you, this isn't a promise you're going to become rich, hit $100M ARR, or achieve any other specific result. Everyone's business is different, and if someone promises you results, they're not being genuine.

But for those people willing to put in the work, that's why I've been writing free content every week for the past 2 years, to help you, the founder, the VP of Marketing, the Head of Growth, scale your B2B SaaS business and make your results as good as I reliably can.

This content isn't theory from some course seller. It's battle-tested insights based on hundreds of millions in ad spend and 10s of millions more in engineering spend to build and run thousands of A/B tests. I'm an operator, not a consultant who's never shipped a feature or optimized a funnel in their life.

And in the spirit of that, this is the biggest free offer to help B2B SaaS startups achieve sustainable growth that I've ever put together. In fact, it's our first and maybe only ever offer like this. So read to the end to claim the free offer.

But I'm no saint. I (& Pricepoint) want to make money just like you.

And I do all this so someday we can work together. So you get to the point where you know I understand what I'm talking about, trust that I'm not some fake guru or course seller, and we can work together.

Because implementing cutting-edge growth tactics in B2B SaaS companies like yours is how I make money.

To give you an idea, let me tell you something about my background:

I used to lead monetization and applied AI at a company approaching $100M in revenue. I had the privilege of working with some of the best companies in the world, Canva, Grammarly, Notion, Duolingo, Dropbox, and Samsung.

During my time there, I improved revenue per site visit by 3.5x in just 6 weeks. And while leading monetization, I helped drive 12x revenue growth for my department with zero paid spend.

But you're not here for my story.

You're here to take the next step in your business. To finally hit that funding round. To hit the numbers that get you that promotion or raise. To prove to your board that you can scale profitably.

So Here's What I'll Show You Today:

✅ How a complete growth engine gets more customers, to spend more money, in less time, repeatedly

✅ And I know it works because I use these exact tactics with our consulting clients today and at my previous company before that. So I know this from experience, not theory

✅ What's killing B2B SaaS companies right now (and how to avoid it)

✅ How to apply it to your business today

✅ Pricepoint's one-time special offer and free bonus gifts worth over $28,000

The Proof Is In The Results

Anyone can make promises. Very few have proof.

For the past 2 years, I've been writing a free newsletter on B2B growth insights, cutting-edge growth tactics, pricing psychology, funnel optimization, onboarding improvements. High-quality content with no strings attached. Truly available to anyone and everyone.

And it grew to over 30,000 subscribers with zero paid spend. Pure word of mouth.

All of this is undeniable proof that the ideas, principles, and tactics WORK.

But I wanted even more proof before making this offer. So we tested at Pricepoint how much demand there would be.

670 people are currently on the waitlist for this exact program. 

The last time I opened my calendar, 39 people booked calls within 3 hours.

So now you know I won't launch an offer until the demand itself serves as its own undeniable proof. That way you don't have to guess, you can know.

The Problem: Why Most B2B SaaS Companies Are Struggling (And Getting Worse)

Let me show you what's really happening in B2B SaaS right now:

📊 Your company now has 16x the number of competitors compared to a decade ago

📊 CAC is up 130% in the past 5 years (and 220% if you're selling sales & marketing software)

📊 Team tenure is down 34% over the past 5 years, while tech wages have risen 27%

📊 Buyers are taking 67% longer to make purchase decisions

That means you're pouring 60+ hours a week into your business, sacrificing weekends with family, missing kids' milestones, skipping vacations, all while taking on massive career and financial risk, only to watch your margins shrink and growth stall.

And even if you're doing well right now, everything I'm about to share will help you scale faster and more profitably.

Here's What's Really Happening Behind The Scenes:

The Great Outbound Collapse: AI has made "personalized" outbound so easy that every SDR is sending perfectly crafted, AI-generated emails. Your prospects' inboxes are drowning in fake personalization. Gmail and Outlook are cracking down harder than ever. Your sequences are landing in spam or being ignored entirely.

The Conversion Crisis: Your website visitors are more educated, more skeptical, and have 10x more options than they did two years ago. That landing page that converted at 4% in 2023? It's lucky to hit 0.8% today. Meanwhile, you're paying 300% more for each click.

The CPM Explosion: Ad costs on every major platform have doubled or tripled. Google, LinkedIn, Facebook, it doesn't matter. The efficient growth channel you found 18 months ago? It's now bleeding money.

The Trust Recession: Buyers are involving more stakeholders. They're demanding more proof, more trials, more everything before they'll even take a meeting. The simple sales cycle you used to close in 30 days now takes 90-120 days.

While Most Companies Struggle, The Top 1% Are Quietly Dominating

But here's what's interesting...

While 90% of B2B SaaS companies are seeing growth slow to a crawl, there's a small group of companies that are absolutely crushing it.

Companies like Notion, Grammarly, Cursor, and ElevenLabs are growing faster in 2025 than they did in 2022.

What do they know that you don't?

They've cracked the code on the new growth playbook. They're not trying to outspend their competition on Google Ads or send more cold emails.

They're playing an entirely different game.

And I know because I've worked with dozens of companies whose revenue is declining. The stress. The pressure. The sleepless nights wondering if you've missed your window.

But we turned it around in just 2 quarters.

Not by working harder. Not by throwing more budget at broken channels. By completely changing our approach to B2B SaaS growth.

Now, I work with a consulting firm that doesn't rely on paid ads to grow. We're scaling while the broader consulting industry struggles because we've learned what actually works in 2025.

Why Our Approach Is Different (And Why It Works When Everything Else Fails)

Here's the thing about most growth consultants:

They're generalists. They work with e-commerce, SaaS, local businesses—whatever pays the bills. They use the same playbooks for everyone.

We're different.

We only work with B2B SaaS companies between $2M-$50M ARR. That's it. No energy companies, no pharmaceuticals, no manufacturing. Just B2B SaaS.

Why does this matter? Because B2B SaaS growth is a completely different beast with its own rules, its own channels, its own buyer psychology.

But here's the real differentiator: We're not consultants by background. We're former tech operators who've scaled companies to $100M+ ARR. Our insights come from working inside the best SaaS, mobile gaming, and ecommerce companies in the world, including Notion, Grammarly, Canva, BetterHelp, and Duolingo.

Most importantly, because we only focus on B2B SaaS growth, we scrape and acquire data and build custom software tools that give us differentiated insights no other firm or individual company can access.

We even own 4 industry-specific trade publications where we can place strategic content that actually gets read (3-4 minutes of engagement) instead of ignored like traditional ads.

For example: One client used our advertorial strategy to get a $1.05 CPC, 340 unique visitors, and 78 qualified meetings booked. Another client saw a 39% improvement in revenue per site visit in just 30 days.

These aren't lucky breaks. They're systematic, repeatable results.

Introducing The $20M ARR Pricepoint Welcome Kit

Here's what we’re offering:

A complete growth engine that helps B2B SaaS companies get more customers, to spend more money, in less time, over and over again.

This is a system that removes cash as a limiter on growth by helping you:

1. Attract more high-quality leads without increasing ad spend

2. Convert those leads at 2-3x your current rate

3. Monetize customers more effectively through better pricing

4. Scale using owned channels instead of rented attention

When you sign up for a 2+ month consulting engagement with us, you'll get over $28,000 worth of custom tools, strategies, and systems completely free.

This isn't some bonus we threw together. These are the exact tools and playbooks we use with our highest-paying clients.

Let me walk you through each one and show you exactly what you're getting...

Bonus Gift #1: The 10+ Cutting Edge Growth Strategies ($997 Value)

If you're someone who feels like you've tried everything and nothing is working anymore, this is for you.

Remember how I mentioned companies like Cursor and ElevenLabs are growing explosively while most companies struggle? They're using growth strategies that most B2B SaaS companies don't even know exist.

Inside this module, you'll get access to over 10 cutting-edge growth strategies, including:

The New GTM Playbook: Why traditional channels are saturated and the exact strategies the fastest-growing companies use to acquire customers profitably in 2025. You'll see behind-the-scenes case studies of OpenAI, Grammarly, and ElevenLabs (including their most effective channels and how they appear to be "everywhere" on a small budget).

The Advertorial System: This is one of the most powerful mechanisms we use. Advertorials allow a small startup to feel way bigger and more established than they actually are, enabling them to sign larger clients and build organic hype.

Here's why they're so powerful: The way people buy B2B SaaS today isn't from white papers and PDFs. They look at what others are recommending on LinkedIn and Twitter. What's generating buzz. That's why startups like Cursor and ElevenLabs are growing so fast, so much organic discussion that it sticks in your head because it doesn't seem like ads.

We've built and acquired 4 industry-specific trade publications. We write advertorials for your company and insert them into these publications. People spend 3-4 minutes reading an article without realizing it's an ad, understanding what your company does and how it's differentiated far better than if you send them to your homepage where they spend 4 seconds.

Intent-Driven Outbound: How to leverage AI and public data to create hyper-specific, value-driven outreach that gets responses, even in 2025 when everyone's inbox is flooded. Including "Shadow NPS" surveys to discover your competitors' client lists and survey them to uncover pain points.

The Free Tool Strategy: How to build interactive tools (like ROI calculators or audit tools) that provide immediate value and create "problem-aware" customers who are ready to buy.

But these strategies came at a high cost. The cost of millions in ad spend to figure out what works. Thousands of A/B tests. Dozens of failed experiments. Years of my life optimizing funnels and conversion rates.

The Cutting Edge Growth Strategies module helps you skip all that.

Given that most growth consultants charge $5,000+ just for a strategy session, I think it's reasonable to value this module at $997.

Bonus Gift #2: Complete Lead Funnel Overhaul ($15,000 Value)

If your website isn't converting visitors into qualified leads, or your funnel is leaking revenue at every stage, this is for you.

Remember how I improved revenue per site visit by 3.5x in 6 weeks? That was through systematic funnel optimization based on data patterns across hundreds of B2B SaaS companies.

Funnel optimization matters so much because without it, you're stuck paying for traffic that goes nowhere. Done wrong, you're burning money on every visitor. Done right, your funnel becomes a revenue-generating machine that funds its own growth.

Inside the Complete Lead Funnel Overhaul, you get:

✅ A complete audit of your current funnel to identify the biggest leaks

✅ Conversion-optimized landing pages designed specifically for B2B SaaS buyers

✅ Intent-driven qualification systems that separate tire-kickers from buyers

✅ Automated nurture sequences that move prospects toward purchase

✅ Meeting booking optimization that increases show rates by 40%+

But this didn't come easy. It came from running thousands of experiments, analyzing millions of data points, and working with companies at every stage from $2M to $100M ARR.

The Complete Lead Funnel Overhaul helps you skip years of trial and error.

Given that most agencies charge $15,000-$25,000 for funnel optimization work, I think it's more than reasonable to value this at $15,000.

Bonus Gift #3: Pricing Redesign ($5,000 Value)

If you're not sure if your pricing is leaving money on the table, or you're losing deals because prospects don't understand your value, this is for you.

Most B2B SaaS companies are leaving 30-50% of potential revenue on the table with broken pricing. Wrong packaging. Wrong positioning. Wrong price points.

Pricing matters because it's the fastest way to increase revenue without acquiring a single new customer. A 10% price increase (done right) can double your profit margins.

Inside the Pricing Redesign, you get:

✅ A complete pricing audit based on data from 1,000+ B2B SaaS pricing models

✅ Optimal packaging that increases perceived value and reduces price sensitivity

✅ Strategic price points informed by buyer psychology and willingness to pay

✅ Value-based positioning that makes price objections disappear

✅ Implementation roadmap to roll out new pricing without losing customers

This came from leading monetization at a high-growth SaaS company and seeing firsthand how small pricing changes create massive revenue swings.

The Pricing Redesign helps you unlock hidden revenue sitting in your existing customer base.

Given that pricing consultants typically charge $5,000-$10,000 for a pricing strategy project, I think it's reasonable to value this at $5,000.

Bonus Gift #4: AI Model Trained on Hundreds of Growth Tactics ($250 Value)

If you want instant answers to complex growth questions without waiting for a consultant, this is for you.

This is your personal AI advisor trained on our entire database of successful B2B SaaS growth strategies. It's like having a growth expert available 24/7.

Inside the AI Model, you get:

✅ Instant answers to tactical growth questions

✅ Recommendations based on your specific business model and stage

✅ Quick validation of A/B tests before you invest time and money

This is powered by hundreds of growth tactics we've collected, tested, and validated across dozens of clients.

Given that most consultants charge $200-$500 per hour for ad-hoc advice, having unlimited access to an AI trained on proven strategies is easily worth $250+.

Bonus Gift #5: Custom Lead Capture Tool Development ($7,500 Value)

If your current lead magnets (PDFs, whitepapers, eBooks) are getting ignored, this is for you.

Remember how I mentioned free tools convert 3x better than PDF lead magnets? That's because they provide immediate value and create "problem-aware" customers.

We'll build you a custom interactive tool—like an ROI calculator, pricing calculator, audit tool, or savings estimator—that's specifically designed for your target market.

Here's what makes this so powerful:

One of our clients used a custom lead capture tool to generate meetings at a $1.05 CPC when their competitors were paying $15-$30 per click. The tool positioned them as the obvious expert and created qualified leads who already understood their value proposition.

Inside Custom Lead Capture Tool Development, you get:

✅ Strategy session to determine the highest-value tool for your market

✅ Complete design and development of the tool

✅ Lead qualification logic built into the tool itself

This came from seeing companies like Owner.com build simple tax calculators that generated millions in pipeline, and then building similar tools for our clients.

The Custom Lead Capture Tool helps you generate qualified leads at a fraction of your current cost.

Given that most development agencies charge $7,500-$15,000 to build custom tools, I think it's conservative to value this at $7,500.

The Total Value: $28,747

Let's add it up:

✅ 10+ Cutting Edge Growth Strategies: $997

✅ Complete Lead Funnel Overhaul: $15,000

✅ Pricing Redesign: $5,000

✅ AI Model Trained on Growth Tactics: $250

✅ Custom Lead Capture Tool Development: $7,500

Total Value: $28,747

Once you learn how to use these systems, you'll chain, stack, combine, and layer every growth tactic together like a revenue engineer.

You can instantly make your funnel more compelling, your pricing more profitable, and your lead generation more efficient, without changing your product.

Correctly installing even one of these can literally change your business trajectory. You don't need anything else.

I genuinely believe these systems are more valuable than the business masterminds that sell for $25,000 from gurus who have never actually been operators. And they'll give you hilariously more value than a $100,000 four-year degree.

So if this was priced at what it's worth ($28,747) it would be beyond reasonable.

Because think about this:

How much is doubling your lead flow worth to you? For most B2B SaaS companies between $2M-$50M ARR, that's worth $500K to $5M per year in additional revenue.

How much is doubling your conversion rate worth to you? Actually think about it, and hold that number in your head.

How much is improving your pricing to capture 30% more revenue from existing customers worth?

And that's why the $20M ARR Pricepoint Welcome Kit is a bargain at not $28,747, not $14,997, not $6,997...

But completely free when you sign up for a 2+ month consulting engagement with us.

Because if every month all it does is help you generate 10 more qualified leads, close 2 more deals, or improve your unit economics by 20%, it would be more than worth it.

It's all free. It's all yours. As my way of saying thank you for being part of this movement and for supporting my work over the past 2 years.

But Wait—I Know What You're Thinking

"This sounds great, but what if it doesn't work for my business?"

Fair question. So let me make you a deal:

Our 100% Results Guarantee

When you sign up, we'll work with you to set a specific, measurable goal based on your business objectives. Maybe it's:

• Improving conversion rate by 25%

• Generating 50 qualified leads per month

• Increasing revenue per site visit by 30%

• Reducing CAC by 40%

If you reach that goal during our engagement, you'll qualify to get 100% of your consulting fees back, either as a cash refund or as credit to work with us again.

That's how confident we are that this will work for you.

Can You See How This Changes Everything?

Can you see how a complete growth engine, getting more customers, to spend more money, in less time, over and over again, can unlock the growth you want?

Can you see how a stronger growth system can help you weather bad hires, market downturns, and the inevitable economic challenges to come?

Can you see how this could transform your entire business, without changing your product?

It's with great pride that I introduce to you The $20M ARR Pricepoint Welcome Kit.

With this system, you'll be able to master B2B SaaS growth, and you'll get access to the exact tools I use personally to transform businesses like yours into profitable growth machines—buying yourself the time, talent, and runway to scale sustainably.

This Offer Disappears in 30 Days

I'm only making this available for the next 30 days.

Why? Because we can only take on a limited number of consulting clients, and frankly, building custom tools and completely overhauling funnels takes significant time and resources.

670 people are already on the waitlist. The last time I opened my calendar, 35+ people booked calls within hours.

After 30 days, if you want to work with us, you'll pay full price for everything (and probably get on a 6 to 12-month waiting list).

Is This Right for You?

This is perfect for you if:

✅ You're running a B2B SaaS company doing $2M-$50M ARR
✅ You're tired of throwing money at channels that used to work but don't anymore
✅ Your growth has plateaued or declined in the past 12 months
✅ You want a partner who understands B2B SaaS inside and out
✅ You're ready to invest in a systematic approach to growth (not just tactics)

This is NOT for you if:

❌ You're looking for a quick fix or magic bullet
❌ You're not willing to invest in a proper consulting engagement
❌ You prefer working with generalist consultants who work across all industries
❌ You're not ready to potentially overhaul your current approach

Here's What Happens Next

Click the button below to schedule a free 30-minute strategy call.

On this call, we'll:

1. Audit your current growth situation

2. Identify the #1 bottleneck limiting your growth

3. Show you exactly how we'd fix it

4. Determine if we're a good fit to work together

If we decide to move forward, you'll get the entire $28,747 Growth Engine Kit as part of your consulting engagement—plus our 100% Results Guarantee.

Remember: This offer expires in 30 days. After that, you'll pay full price for everything (if we even have availability).

Don't let 2025 be the year your competitors figured out the new growth playbook while you're still trying to make the old one work.