🔥 Stop Burning Cash on Hunches

After the past weeks of teasing Atlas I’ve received hundreds of requests to learn more. Below is a teaser. For anyone not interested please feel free to skip this email and we’ll be back to regular articles next week.

Something turned B2B growth into a rigged casino.

You used to acquire customers without betting the farm. Google Ads with predictable ROI. Cold emails that reached decision-makers. LinkedIn campaigns that didn't require a CFO's approval for the budget.

Today, every growth channel is a high-stakes casino where the house always wins. 

• LinkedIn ads: $50 CPMs and most prospects scroll right past. 

• Cold emails: delivered straight to spam folders that nobody checks. 

• Organic social: the algorithm buried your content before anyone saw it.

The minimum bets keep climbing. Testing a new ad campaign? Drop $15K and pray something converts. Want to see if your landing page resonates? Burn through thousands of visitors to get meaningful data. Need to validate your messaging? Light $20K on fire across LinkedIn and hope the smoke signals spell "success."

Meanwhile, venture-backed competitors are drunk gamblers, throwing millions at customer acquisition costs that would bankrupt a normal business. They're not playing to win - they're playing to make sure you can't afford to stay at the table.

Every campaign is rolling dice with your runway. Every A/B test is betting your quarter's budget on a dice roll. Every new feature launch is going all-in on what you think users want instead of what they actually need.

You're burning cash testing what resonates instead of knowing before you spend. Your ideal customers are right there - ready to tell you which ad creative catches their attention, which landing page makes them want to learn more, which value props make them pull out their credit card.

The chips are already on the table. The question is whether you're betting blind or counting cards.

Introducing ATLAS, a new line of software products from Pricepoint.

• Turn months of testing into minutes.

• Stop burning cash testing what works.

• Test ads, landing pages, sales pitches and design mocks. 

• Free Forever. Upgrade only when you’re ready.

Insights on demand. No chips required.

Henry Berry,
Founder, Atlas