📈 The ad format getting 10x CTRs

No newsletter this week, but wanted to share the 3rd of 4 videos summarising cutting edge growth tactics in Q4 2025 that we’d normally charge $15k+ for. 

This week’s video, why advertorials work when traditional ads don't.

Hint paid $20,000 for a Forbes placement. Barely moved the needle.

Then they ran something different. CAC dropped from $90 to $25. The traffic crashed servers multiple times.

What made one work while the other failed reveals something most B2B marketers completely misunderstand.

I walked through:

• Why expensive placements often flop

• Why third-party credibility works when ads don't

• The story format that doesn't feel like marketing

• How to build credibility with prospects 

• Why third-party content outperforms traditional lead magnets

See the advertorial playbook that works: